Sales Culture = Safety Culture: The Key to Business Growth: In 30 seconds Just like safety, sales should be a shared responsibility across all teams—not just the sales department. When organisations embed a sales culture the way they do safety, every employee...

The Most Human Wins: Lessons from Sun Tzu Part 5: In 30 seconds In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches that "The greatest victory is that which requires...

Winning Hearts & Minds: Lessons from Sun Tzu Part 4: In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that "In the midst of chaos, there is also opportunity." Businesses...

Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3: In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes from knowing the terrain, and in business, that...

Winning the Right Customers: Lessons from Sun Tzu Part 2: In 45 seconds Success in sales isn’t about reaching everyone - it’s about reaching the right people. Many businesses waste time chasing any potential lead, only to have their message lost in the noise....